Castrol – communication for all Nordic markets

Castrol is a lubricants specialist company, founded in England in 1899 and since 2000 a part of the global BP energy group.

 

We have worked with Castrol for many years, and we have among other things serviced as one of the creative workshops used by Castrol's European division for developing and adapting business and consumer marketing campaigns.

 

The Nordic headquarter is now situated in Stockholm, Sweden, and a great deal of what we do for them is to assist them in making marketing and communication materials for the Nordic countries. Among other things for the heavy duty and transportation business, which is having a hard time these days.

 

Castrol's aim is not only to sell their products, but also to support their customers with knowhow. This includes a large amount of translations into all four Nordic languages, and adaptions of analyses, online training programmes, educational and informational material etc.