Capgemini Danmark is the local division of the Paris-based international consultancy and technology company Capgemini. We have worked with the Danish and Nordic divisions for many years; recruiting new employees is a high priority task in the consultancy business, particularly in peak economy periods, as the need for attracting new employees in itself is a strong, dynamic signal.

The case displayed here was carried out in 2007 and presents an exemplary aspect of marketing work within an international organisation. The basic concept was conceived by the company's headquarter in Paris; we took the concept some steps further and produced advertising executions that were operational in a Nordic context.

The concept is ”Alone vs together”, alone you may be talented, together with us you will become succesful. We designed a series of executions applicable for the various media, which were at that time relevant for recruitment acitivities: web, print ads, posters, internal communication, info kit for applicants etc.